Privacy Policy

  1. Communications to Serve You
  2. Fraud Protection and Compliance with Law
  3. Service Providers
  4. Business Transfers
  5. Cookies, IP Addresses, Pixel Tags and Tracking Technology
  6. Use of Aggregate Information
  7. Links
  8. Security
  9. Notification of Policy Changes
  10. Contacting Us

Q: Communications to Serve You

If you have elected to provide us with your contact information, e.g., by registering at the Site, emailing our Customer Service department or placing an order, we may provide you with service related announcements concerning the Site or contact you regarding your customer service requests or your order. For example, all registered users will receive an email to confirm their order. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that Dan’s Diesel Performance INC offers its customers.

Disclosure of Personally Identifiable Information

We will never provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent. Dan’s Diesel Performance INC takes great pride in having you as a customer and we will ensure your privacy as a customer. Dan’s Diesel Performance INC does not sell or exchange names or any other information about our customers with third parties.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Q: Fraud Protection and Compliance with Law

We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

Q: Service Providers

We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, web hosting companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

Q: Business Transfers

As we continue to expand and develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to such parties in these circumstances.

Q: Cookies, IP Addresses, Pixel Tags and Tracking Technology

We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience. A cookie is a piece of data that enables us to track and target your preferences. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or "session" cookies to help you shop. These cookies will expire when you place an order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features. In addition, we may use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

Similarly, when you visit this Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

Dan’s Diesel Performance INC does recognize your ISP (internet service provider), however, we cannot identify you as an individual. If you make an online purchase we do collect information (such as sales statistics and traffic patterns) to help improve your shopping experience. We keep all information confidential.

Q: Use of Aggregate Information

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners.

Q: Links

This Privacy Policy applies only to the information collected on this Site. Our Site may contain links to or from other websites and you should be aware that we are not responsible for the privacy practices of other websites. We encourage you to read the privacy policies of other websites linked to the Site.

Q: Security

Dan’s Diesel Performance INC seeks to protect the security of your personal information both online and offline. All credit card transactions are secure. Every online order is encrypted and sent through a secure server, using SSL technology to prevent information from being intercepted.

Confidential information such as your credit card number will be used only to fulfill your order. To protect your privacy, we will ask you to enter your credit card number and expiration date each time you place an order with us. This way, even if someone else accesses the account information stored on your computer, they won't be able to use your credit card.

E-mail is not encrypted and is not a secure means to transmit credit card numbers. We will only display the last 4 digits of your credit card number on your account.

Q: Notification of Policy Changes

Dan’s Diesel Performance INC reserves the right to revise this Privacy Policy in the future by posting changes at this location and we may make changes at any time without notification.

Q: Contacting Us

We welcome your comments and questions about privacy. Please send email to INFO@DansDieselPerformance.com.

We are confident that your visit to Dan’s Diesel Performance INC is secure and safe. However, you may choose to call us directly to place your order over the telephone. Please call Customer Service toll free at 1-815-977-5865.


Your privacy choices on this website

This section explains what we collect, which third party tags run on this website, and how you can turn advertising and analytics tags off. It sits alongside the policy sections below. Last updated 14 August 2026.

Information we collect

  • Orders. When you buy from us we collect your name, billing and shipping addresses, email address, phone number and the details of what you ordered. Card details are handled by our payment processor and are not stored on this website.
  • Accounts. If you create an account we keep your login details, your saved addresses and your order history so you do not have to re enter them.
  • Support and enquiries. If you contact us by form, email or phone we keep the message and the contact details you give us so we can answer you and keep a record of the conversation.
  • Website usage. Our web servers record standard request information such as IP address, browser type, the pages you visit and the page that referred you. The third party tags listed below may also collect usage and device information when they are allowed to run.

Cookies, analytics and advertising tags

Some parts of this website are provided by other companies. When these tags run they can set cookies and send information about your visit to the company that provides them. The tags in use on this site are:

  • Google Analytics 4 (Google LLC), for website analytics, including which products are viewed, added to the cart and bought.
  • Google Ads and Google DoubleClick (Google LLC), for advertising measurement and remarketing.
  • Meta pixel (Meta Platforms, Inc.), for advertising measurement and remarketing on Facebook and Instagram.

Microsoft Clarity, a session recording and heatmap tool that was previously used on this site, was removed on 14 August 2026 and no longer runs on any page.

Cookies that are strictly necessary for the website to work, such as the ones that keep your shopping cart and your login session, are always active. They are not advertising or analytics cookies and they are not covered by the choices below.

Videos on this site are embedded in privacy enhanced mode, which means the video provider does not set tracking cookies unless you play the video.

Your consent

If you visit from California, from elsewhere on the Pacific coast of North America, or from Europe and the United Kingdom, none of the analytics or advertising tags listed above run when the page loads. You will see a banner asking whether you agree to them. Nothing loads until you choose Accept. If you choose Decline, the tags stay switched off. Your choice is stored in a cookie on your own device for 12 months, and you can change it at any time using the link below. If you clear your cookies, the banner will ask you again.

Global Privacy Control

We honor the Global Privacy Control signal. If your browser or a browser extension sends this signal, we treat it as a decision to opt out. The analytics and advertising tags stay switched off and you will not be shown a consent banner, wherever you are visiting from.

Do Not Sell or Share My Personal Information

Some of the advertising tags listed above can share information about your visit with the advertising companies that provide them. Under California law that sharing can count as a sale or a share of personal information, and you have the right to opt out.

To opt out on this device, use this link:

Do Not Sell or Share My Personal Information

Using this link records a decline on this device, switches the tags off and reloads the page. You can also choose Decline on the consent banner, or send a Global Privacy Control signal from your browser, and we will treat any of these as the same instruction. Opting out does not affect your ability to shop, place an order or contact us. If you would prefer us to handle the request for you, or you want to ask about the personal information we hold, please contact us using the details below.

How to contact us about privacy

Email INFO@DansDieselPerformance.com or use our contact form. Please put the word Privacy in your subject line so we can route your request quickly.